Report - Section 4.2

4.2   Activity holidays

The UK Tourist series of surveys (UKTS) suggests that 84% of UK holidays involve participation in an activity. In this context, activities are broadly defined eg to include visits to the theatre or a museum.

A Leisure Intelligence Report by Mintel, April 2000, on Sporting Activities in the Great Outdoors, (defined as sporting activities related to walking and climbing) identifies an overall trend of steady growth in these markets.

Table 4.1: The holiday market 1996 - 2000

Year	Domestic	Abroad	Total
	% activity	% activity	% activity
1996	16.4	9.0	14.2
1997	16.1	8.9	13.9
1998	16.6	9.1	14.1
1999	16.9	9.2	14.4
2000	17.0	9.4	14.4

UKTS, BNTS, IPS, ONS

A second report on Activity Days Out¹² looked at organised activities taken part in while on a day out during the past 12 months (defined as something you don’t do every week). Riding featured at 2%.

Table 4.2: Organised activities while on a day out during past 12 months

	%
Water sports	5
Motor sports	4
Mountain sports	3
Horse-riding or pony trekking	2
Aerial sports	1
Other organised/non-organised activities	42

NOP/Mintel

---

¹² Leisure Intelligence October 2001, Mintel